"DO IT YOURSELF" NEW DWELLINGS WITH PRICE DECREASES OF 10%-40%

Romanians are still interested in dwelling purchases, although their revenues decreased following the crisis. Moreover, the researches accomplished by Impact D&C SA during the last period show that the expectances of the potential clients increased with regard to the habitate quality. In order to meet the demand for quality dwelling solutions to lower prices, Impact D&C SA releases as a premiere in the Romanian market the "DO IT YOURSELF" concept in the residential real estate, that supposes the approach by the client, in direct labour, of some finishing stages.

Four equipment levels, four saving levels

The "DO IT YOURSELF" concept gives the possibility to the families that purchase new dwellings to make savings of 10%-40% to the dwelling price, depending on what works they are disposed to make on their own.

"DO IT YOURSELF" supposes four involvement levels and, thus, four saving levels:

• Mud 40 - you pay about 40 % less if you are disposed to make "forcefully" the internal division of the apartment, to equip it and to finish it;
• Push 30- you pay about 30% less if you make "skillfully" the equipment and the finishings of the apartment;
• Brico 10 - you pay about 10% less if you make the finishing "inspiredly";
• Cool - you pay it integrally, if you want to have the apartment turnkey delivered.

The decision to focus on the decrease of dwelling prices following the involvement of the beneficiaries in the dwelling finishing has at its basis reports and researches performed by the specialists of the company both on international markets, and on the Romanian market. For example, in countries such as USA, France, Germany, Great Britain, Spain and Italy the bricolage activity and even that of construction in direct labour have been registered a continuous increase for over 10-15 years. In these countries there appeared not only shops and hypermarkets specialized in bricolage, but there were also developed consultancy and training systems for the individuals interested to learn the art of constructions' equipment and finishing. In Romania as well, the interest of people for bricolage has dramatically increased during the last 2-3 years.

The researches performed by Impact D&C SA among the beneficiaries and their families show that, after the purchase of a dwelling, about 35% of them are interested to accomplish, in direct labour, the finishing operations (Brico type), about 22% are disposed to perform the equipment operations as well (Push type), while 17% want to "seriously roll-up their sleeves" and to accomplish on their own even the interior division of their dwellings (Mud type). Moreover, during the last three months, the Impact surveys show that the number of those who want to approach in direct labour certain works to their dwellings slightly increased, by about 5%, against those clients that want their dwellings turnkey delivered.

The "DO IT YOURSELF" concept, that will be implemented on the new development phases of the urban pole of Greenfield - assemblies Bloom- family, Briza Verde - relax and Tattoo -young & restless that will come to execution soon.