IMPACT Developer & Contractor approved a development strategy based on increasing the market share up to 11% for Bucharest, for the year 2009

Bucharest, 29.04.2009

The maine goal in 2009 is to increase the market share up to 11%, although we need to postponed profits until the re-launching of the credit markets.

  • The forecasted budget for 2009 has a turnover of RON 102,78 million (about EUR 22,83 mil) and a gross profit of RON 4,1 mil (about EUR 0,91 mil)
  • The General Meeting of Shareholders approved the financial situations, for 2008, and decided to reinvest the profit of RON 10,08 mil (about EUR 2,74 mil) from 2008

On Wednesday, 29th of April, during the General Meeting of Shareholders the company's development strategy and budged for the year 2009 were approved. For the year 2009, the shareholder have decided to take advantage of the high degree of market segmentation and to consolidate the IMPACT's position by adopting a development strategy based on increase of the market share (calculated as percent from the delivered units) at the Bucharest level (surroundings included), from 9,5% as it is now, up to almost 11% at the end of the year 2009.

The basis for the calculation of the market share were: the units delivered by IMPACT in 2008 and the number of delivered units at the Bucharest level in 2008, provided by the National Institute of Statistics.

"The Real Estate Market is very fragmented at this moment. In Bucharest, the largest market shares are of about 7-8% , considering the parameter between units delivered per developer and the total number of units delivered at the capital level.

Taking into account that the level of competitiveness has reduced lately, it's the best moment to aim to increase of the market share, especially by offering products that provide living solutions, which proved to be very attractive in the first 4 months of the year. We will pursue the market share increase policy, although we had to postpone profits until the re-launching of the credit markets. Because 2009 isn't a the year when we can expect high profits, we choose long term solutions", the company's Chief Financial Officer, Carmen Sandulescu said.

In the strategy's context for 2009, the shareholders decided, with majority, to reinvest the profit of 10.08 mil lei got in 2008, in order to provide the resources required for the sustenance of the new living solution (Call-Buy, Find-L, the payment in installments, the payment on stages of completion).

Also, the financial results for the year 2008 have been approved.

Financial Indicators

2008 (RON mii)

Turnover

151,688

Operating incomes 233,600
Operating expenses 207,485

Total income

254,418

Total expenses 244,128
Gross profit
10,290

Net Profit

8,25

For 2009, the General Meeting of Shareholders approved the budget with turnover of RON 102,75 million, with 32% less than for the year 2008; an operating profit profit of RON 27.8 million, with 7% higher that in 2008.

The budget is based to the elaboration of the budget that were taken into consideration 225 contracts to be sign, of which 35% in Call-Buy system (renting with the option to buy).

Financial Indicators Results 2008
(mii lei)
Estimated results 2009
(mii lei)

%

Turnover

151,688 102,752

-32%

Operating Profit 26,115 27,875 7%
Financial Profit/loss -15,825 -23,766 -50%

Gross Profit

10,290 4,109

-60%

ABOUT IMPACT DEVELOPER & CONTRACTOR SA:

IMPACT Developer & Contractor SA is the most innovative Romanian real estate company. IMPACT provides housing living solutions which involve different residential products, with individualized financial solutions, with multiple ways of contracting and managing complex services. Founded in 1991, IMPACT is listed on the Bucharest Stock Exchange and is one of the best known companies in Romania in the real estate sector and capital market. Since 1996, when IMPACT introduced the concept of "residential compound" to the Romanian market, IMPACT developed 16 compounds in 5 cities, with more than 2,000 houses and apartments and 25,000 sqm of offices and commercial spaces. In the 18 years of activity on the Romanian market IMPACT has won over 100 awards and accolades.