REDISCOVERY OF IDEAL RESIDENTIAL PROPORTIONS: “34 - 56 - 67 – 78”, the Home You Afford

The deepening of the economic crisis has determined the radical change of the preferences of the Bucharest people in matter of dwelling premises. There are not demanded anymore the very large apartments, of hundreds of square meters, but those of 40-60 sqm, by the Western European model.

The change was identified by the analysts of Impact D&C following the ongoing research of the preferences of those over 30,000 possible beneficiaries recorded into the database. Thus, the percentage of those who want more generous premises - of 90, 100, 120 sqm, has decreased from over 60% one year ago, to about 4% at present. Currently, about 74% of those being in search of a dwelling are oriented to as smaller premises as possible, of 40-60 sqm, emphasizing more the interrior design and the maximum use of interior volumes. Over 80% of them motivate their orientation towards a smaller dwelling from the point of view of the surface through the financial advantage: a smaller premise supposes smaller expenses both for the investment and arrangement, and for the furnishing and subsequent maintenance.

Actually, this trend has been manifested for about 10-15 years in the EU 15 (Belgium, Denmark, Germany, Finland, France, Great Britain, Ireland, Italy, Luxembourg, the Netherlands, Austria, Sweden, Spain, Portugal, Greece). From the experience of those over 100-200 years of living into capitalism, the middle class in the Western European countries understood that financial resources must not be blocked into bricks, but put to generate capital for the family and pension! Thus, the British has a home with an average surface of 76 sqm (and 4,8 rooms), the Italian of 81.5 sqm (3,8 rooms), the Swedish of 83 sqm (distributed in 4 rooms), and the Austrian of 96 sqm (3,7 rooms), according to European statistics. Starting from these data and considering the possible overall designs, there result that the optimal dimensions for dwelling premises inspired from the Western ones are of 34 sqm for a studio apartment, 56 sqm for a two-roomed apartment, 67 sqm for three rooms and 78 sqm for 4 rooms!

Offers for Everyone

In order to respond to the new trends manifested in the inland residential market, Impact D&C offers apartments with Western dimensions and, in addition, 3 new purchase solutions:

• Home Upgrade – the solution dedicated to those that already have an old dwelling in their property and need another new one, with more rooms. These are helped to transform their old dwelling into an advance for their new home and take benefit of installments for 8 or 10 years to the developer in order to pay the difference.
• Avantaj 2010 – the solution dedicated to those that dispose now of a minimum advance and do not have access to a financing source for covering the difference sooner than six months. These can move within 48 hours into a studio apartment, 2 or 3 rooms, with an advance of 8,500 – 15,500 Euros, depending on the number of rooms and take benefit of six grace months in order to choose their modality to pay the difference: from their own sources, by bank credit or by installments to the developer.
• TEN – the solution dedicated to young people that cannot access the Prima Casa program. They can move within 48 hours into a new home, with only 10% advance and the difference up to the total value of the dwelling is paid to the developer.