CORPORATE STRATEGY

IMPACT leads real estate industry into a new era

We leverage the knowledge gained through strong experience and innovative techniques to deliver unique customer experiences. We are committed to expand our development competences in the years to come, to enhance the interactions of individuals, houses and services and to drive progress into sustainable development. This will secure our success and set new standards amongst our competitors.

Our mission is to positively impact people’s lives by building high quality homes with focus on wellbeing and efficiency. We generate profitable investments for our clients.    

We are on the path of becoming the leading Residential Real Estate Developer in Romania by developing both large-scale residential projects and mixed-use landmark projects in major cities of Romania.

  • INTEGRITY. We are honest and promise to always follow and respect the law, take the best decisions and do the right thing for our team, our business, our clients and our business partners, achieving mutual success.
  • INNOVATE AND LEAD. We seek to be in the upfront of industry innovation, to motivate and inspire others.
  • RESPECT THE ENVIRONMENT AND BUILD SUSTAINABLY. We are actively searching for solutions to reduce our carbon footprint through improving the efficiency of our projects, increasing the usage of raw materials obtained through low emission production processes and the use of energy obtained from regenerable sources.
  • RESPONSIBILITY. We build the future for our customers. We committed to always provide the most valuable propositions to our customers, since we are keen on finding a way to meet their needs and exceed their expectations.
  • OWNERSHIP. We hold ourselves accountable to the highest standards and always raise the bar to do better every day.
  • MOTIVATION. We are motivated to be the best in everything we do, working as a team to support each other and never settle for anything less than extraordinary.

Expansion directions for consolidating market leadership

Our strategic approach comprises of:

Geographical expansion in big cities like Bucuresti, Constanta, Timisoara, Iasi and Cluj.

Portfolio diversification in residential, hotel, office and retail spaces.

GEOGRAPHICAL EXPANSION

GEOGRAPHICAL EXPANSION

Impact has enough land for projects estimated at a total value of almost Eur 1 bn. Additionally, there are advanced discussions to buy more land and create partnerships with companies of at least similar sizes (10,000 apartments and 1bn euros project value), achieving both geographical expansion and diversification to adjacent market segments.

Iasi

4th largest city in Romania 

  • Large University city; 
  • Emerging technology center triggered by Amazon investments;
  • Strong real estate sector with high demand on the office sector and logistical spaces;
  • We started a project that reproduces the success story of the Greenfield Baneasa project and we are interested in 2 other lands of approximately 17ha;
  • In touch with the owner of a 60 ha of land to replicate the Greenfield success story;
  • Actively looking for land downtown to develop an office building.

Bucharest

Country Capital & largest city in Romania

  • Will continue to be main development focus for Impact.
  • We are currently targeting two centrally located lands.

Constanta

  • Largest port on the Black Sea coast with strong development prospects on the transportation, tourism, construction, and logistics industries;
  • Development of a large-scale mixed-use project is already in progress and we are interested in another land of about 5ha.

Timisoara

3rd largest city in Romania 

  • A large University city with high attractiveness for foreign investments;
  • Currently in discussions for a partnership of 50 million euros with owners of a great land. 

Cluj

2nd largest city in Romania

  • University city and the most vibrant technological pole in Romania;
  • Highest post-crisis growth rate on real estate sector;
  • Currently targeting 2 excellent locations, worth around 20 million euros.

PORTFOLIO DIVERSIFICATION

PORTFOLIO DIVERSIFICATION

Impact has a strong track record in developing standalone residential and office projects, but our next projects will be predominantly mixed-use combining residential, hotel, office and retail spaces.

Residential

Current build to sell model will be completed starting 2019 with a build to rent model (fixed income) on both Greenfield and Luxuria projects.

Hotel

  • Hotel development is already planned for the Barbu Vacarescu development as part of a mixed-use project;
  • We are actively assessing further opportunities in all expansion cities, primarily for 4 and 5 Stars hotels. 

Retail

  • Large commercial area including Mall and wellness areas is already under planning in Greenfield.
  • Most new projects will include commercial areas as an important component of the mixed-use development.

Office

  • Leveraging on our previous experience, office development is in our short-term focus mostly as part of the mixed-use developments. 

Student housing

  • Given the strong demand and the very limited offer on the market, Impact is considering building a portfolio of student housing in Bucharest, Cluj, Timisoara and Iasi.

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