Greenfield PLAZA completes its commercial space offer by opening a FROO store

Bucharest, 14.04.2025: IMPACT Developer & Contractor announces the opening of a FROO store in Greenfield PLAZA, a shopping center located in the GREENFIELD Baneasa neighborhood. The new FROO space, a modern convenience store concept belonging to the Polish retailer Żabka, meets the needs of the community with a wide range of products and services.

By integrating FROO into the retail portfolio, Greenfield PLAZA, recently completed, reaches a 97% occupancy rate. With an estimated market value of over 25 million euro, the shopping center represents a reference community nucleus, offering a balanced mix of essential services and facilities for the more than 7,000 inhabitants of the GREENFIELD Baneasa neighborhood.

The new FROO store complements the existing offer of stores and services, contributing to the creation of a modern, integrated and sustainable lifestyle for all residents. Among the Greenfield PLAZA services and shops are the fitness club & spa Wellness Club by Greenfield – which includes an indoor semi-Olympic swimming pool, indoor children's pool, outdoor swimming pool, gym with TechnoGym equipment, saunas, aerobics and cycling studios, spa – supermarket, pharmacy, restaurants, café, grocery, beauty salon, pet shop, car wash, dry cleaner, children's playground, interior design services, ATMs.

"The opening of FROO in Greenfield PLAZA represents an important step in the development of the concept of proximity and comfort, which we cultivate for our growing community. Our goal is to ensure easy access to quality products and services, in a space that supports an active and healthy lifestyle. At the same time, joining FROO to the other important brands in Greenfield Plaza denotes the attractiveness of the shopping center located in District 1 of the Capital.", said Dan Sebastian Campeanu, CEO IMPACT Developer & Contractor.

With an occupancy rate of 97%, Greenfield PLAZA continues to attract businesses that share IMPACT's values and vision for a modern urban environment and balanced lifestyle. Offering a diverse range of facilities, Greenfield PLAZA is a reference destination for all aspects of the daily life of the GREENFIELD Baneasa community, from shopping and relaxation to sports activities and family services.